Case study · Heartland
Instant Boarding, Underwriting & TID
Compressed merchant onboarding from a multi-day manual workflow to a same-session decision.
Days → minutes
Multi-day manual flow to a same-session decision
Before · After
Before
Pre-written library, generic characters, no continuity
Diagram · static catalogue
After
Story generated per child, narrated in seconds
Diagram · generation pipeline
Problem
[TODO · pull from Case_Studies_v1.md] Bedtime is the most repetitive part of a parent's day. Existing apps offered a static library and called it personalization. Toddlers noticed.
Approach
[TODO · pull from Case_Studies_v1.md] Compose generation, voice synthesis, and a careful safety layer into one pipeline. Treat latency as the product. Ship the boring infrastructure first, then the magic.
Outcome
[TODO · pull from Case_Studies_v1.md] Sub-60 second story generation, narrated, in production. Built solo. Running today.
Walkthrough
A 6-minute teardown of one story, end to end.
Loom embed · paste URL here
Stack
ClaudeElevenLabsNext.jsVercelSupabaseStripe